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Servant Heart.

Dr. Arroyos is the Founder and CEO of Serve2Perform (S2P), a firm that grows the impact of organizations, teams, and leaders through teaching the power of service-driven leadership. Services provided include leadership development, executive coaching, diversity and inclusion, and business advisory. He is also the founder of LatinXNA, a production led by Serve2Perform to engage, empower, and elevate Latino and diverse talent in Northwest Arkansas and beyond.


Dr. Arroyos is the author of “PerformanceGPA®: Achieving High Performance through Service,” a book that provides a proven practice for achieving high performance through serving and engaging others and he is a co-author of “Managing Technology and Middle- and Low-skilled Employees: Advances for Economic Regeneration (The Changing Context of Managing People). He has a broad base of experience that includes senior leadership positions in private, public, and non-profit organizations including Walmart Stores, Inc., JCPenney Co., SVI, NorthWest Arkansas Community College, and the ALPFA Institute.


In 2011, he was recognized by HispanicBusiness magazine as one of the top 100 influential corporate executives in the nation, in 2012, he was a recipient of the “40 under 40” award by the Northwest Arkansas Business Journal, and in 2015 he was appointed by the Governor of Arkansas to the State Board of Career Education and Workforce Development where he served for two terms representing the leadership development industry. He is a member of the White River Bancshares Board, the Signature Bank of Arkansas Board, the Jones Trust Board, and the Junior Achievement USA National Board. Dr. Arroyos is an experienced board member, a successful business strategist for C-Suite executives, a highly requested leadership and executive coach, advisor, and public speaker, and he’s been profiled in national, regional, and community publications.

Dr. Arroyos holds a Doctorate of Philosophy in Public Policy from the University of Arkansas, a Masters in Education in Sports Management from the University of Arkansas, and a Bachelor of Arts in Foreign Languages from the University of Arkansas. 

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